A press release is a no cost, high impact tool for getting free publicity. It can be used to make or break any company. The key is insure the press release is written as a “news worthy” article for reporters to pick up and publish it. If it smells even a little bit like an advertisement, visualize the reporter pressing the delete key. Focus on the story, while intertwining your company into it.
You do not have to be a company to have a press release published. Career professionals can write, submit and have a press release published about themselves. Just make sure you spin the press release into a “news worthy” story with you as a participant, eye witness etc..
Jeff Crilley’s Free PR Tip-Writing a Killer News Release
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